Timeless Watches For Any Moment.

Unlike mass-produced watches,
ours are made to order, reducing waste and supporting a more sustainable way to create. Each watch is made with 100% certified Seiko movements.

Designed by 10-year watch veterans, our modded watches don’t just look good—they’re built to last. Our hand assembled construction makes them durable, long-lasting, and versatile.

  • Made In The USA

    Our modded watches are proudly made in the USA with quality craftsmanship.

  • Worldwide Shipping

    We offer fast world-wide shipping on all orders & an express shipping option.

  • Secure Checkout

    Pay securely via Apple Pay, Creditcard, Klarna, Google Pay, and many others.

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  • Hand Assembled Excellence

    Each watch is carefully hand assembled by skilled craftspeople, ensuring precision and quality in every timepiece.

  • Water Tested and Demagnetized

    Thorough water resistance testing and demagnetization ensure dependable durability, accuracy, and performance.

  • Quality Control Inspection

    Our meticulous quality control inspection guarantees zero flaws and uncompromising standards before every shipment.

  • Shipped to Your Destination

    Once completed, your watch is packed and shipped so you can enjoy a high-quality piece of art on your wrist.

Our Creed

Trust, Transparency, Commitment

At AnovaChicago this is our creed, we create thoughtfully designed, high-quality watches backed by exceptional service you can rely on. We take pride in knowing that our timepieces become a meaningful part of your journey, accompanying you through every moment and milestone.

Don't Just Take Our Word For It!

Check out and read our reviews to find out what makes us the people's favorite!

Real Reviews from Happy Watch Lovers

Join 64,000+ Anova Chicago fans, rated 4.9/5 for quality and excellent craftsmanship.

★★★★★
Alyssa J.

Did Not Know What to Expect

I bought a mens green & gold watch from here for my boyfriends graduation, & I am happy to say that he fell in love with the watch!

★★★★★
Justin P.

Excellence on the Wrist

High class quality and fast speedy service. I had a question & they responded in no time. I can see why Anova is powered by excellence.

★★★★★
Mark A.

Very Premium Feeling

These Seiko mods are way nicer and more afforable than the watches sold at retail stores like JCPenny.

★★★★★
Tim C.

No Notes!

I love this thing! 5/5 for sure. I will be definitely be buying a second one next pay day.

★★★★★
Greg W.

High-End Watch Owner Here

This is a perfect type of watch that I personally use when I travel. It looks great, feels real solid, and I do not have to stress about bringing my more expensive pieces.

★★★★★
Liu L.

My First Watch Ever

I bought the Lady Seiko Just-Date Mod for my first watch and I could not be happier! It looks so amazing. The uniqueness of it is what I really like about it.

★★★★★
Johnson B.

Fast Delivery

I love that this Seiko Oak is made from 100% Real Seiko and Swiss parts. I was also impressed with how quickly it arrived, especially since it’s built by hand. Definitely exceeded my expectations!

★★★★★
Chris R.

Amazing Quality & Design

This Mod is perfect for any serious watch owner. The design looks incredible in person. I’ve already gotten a bunch of compliments from friends when we hang out.

★★★★★
Megan H.

Better Than Expected

I bought a watch from here for my BFF and it looks amazing. The colors are super vibrant and the quality is way better than I expected. You can tell it’s actually has some weight to it. Definitely worth it!

Everyone’s Favorite Seiko

From Japan to Mexico and across the world, fans everywhere can’t get enough of this Seiko Speedmaster Mod!

FAQ

Will sold-out designs come back?

Some popular designs may be restocked, but others may only be available for a limited time. If you see a design you like, we recommend grabbing it before it sells out.

When do new designs come out?

We regularly release new designs throughout the year. If you want to be the first to know about new drops, special releases, and restocks, we recommend joining our email list or following our social medias.

What is a Seiko Mod?

A Seiko Mod is a custom watch hand-assembled around a genuine Japanese Seiko automatic movement, combined with high-quality aftermarket parts and built on a 904L stainless steel case, the same premium grade used in luxury Swiss watchmaking.The purpose of a Seiko mod is to bring luxury-inspired designs to a wider audience without counterfeits, using premium materials such as sapphire crystal and ceramic bezels.

Do the colors fade over time?

With proper care and storage, our watches will stay vibrant for hundreds of years.

Are you a legitimate company?

Yes. We are a real store focused on creating high-quality Mods. Our goal is to deliver unique designs and durable products that watch fans can enjoy for years.

How much does shipping cost?

Shipping is included!

How long does shipping take?

Shipping times can vary depending on your location, but most orders are made and processed as quickly as we can (3-4 weeks) and shipped as soon as they are ready.

What if I have an issue with my order?

If you experience any issues with your order, our support team is happy to help. Just reach out to us and we’ll work to resolve the problem as quickly as possible.